Website and catalog that made limestone veneer, trim, and custom carving fabrication easier to understand — and easier to buy.

01. The Challenge

Indiana Cut Stone supplies limestone veneer, trims, accents, and custom carving for new construction and restoration worldwide. The offerings weren’t clear online or in the catalog — and the logo was off-limits.

02. The Strategy & Role

I modernized the website and digital/print catalog so buyers could see product families and project types without a sales call:

• Clarify product families: veneer, trim, accents, custom carving.
• Responsive website that shows scope for new builds and restoration.
• Digital and print catalog refresh — logo stayed put.