Technical Toolkit
  • Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Development: HTML, CSS, Bootstrap
  • Collaboration: Content
The Brief

01. The Challenge

Legacy Foundations does deep foundation drilling, drilled shafts, slope stabilization and shoring, and ground improvement. The brand existed — it needed to hold up on a modern site and in presentations.

02. The Strategy & Role

I extended the brand across every leave-behind that had to match the work underground:

  • Responsive website that carries the existing brand forward.
  • Presentation folder, sell sheet, business cards, magazine ad.
  • Same company in the field and in the presentation leave-behind.
Visual System
Brand Unification
Sales Assets
Marketing Collateral
Web Design
Web Development

04. The Results

They loved the responsive site and materials. For specialty industrial contractors, looking as capable as the work is half the bid.

Up Next
MOS Finishing

Specialized contractor with a brand that still looks generic online? Let’s fix the front door.